Direct Response Marketing, DRTV, Direct Mail, Catalog Retail Marketing, Direct to Consumer Marketing, Direct Response Marketing, DRTV Promotion

Direct Response Television (DRTV)
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What is Direct Response Marketing?

Direct response marketing is a form of advertising or promotion which seeks to generate a measurable reaction from customers or prospects. The most common direct response marketing forms are:

Direct Mail
DRTV
Catalogs
Email Solicitation
Outbound Telemarketing

Direct response marketing enables marketers to:

Develop
Test
Implement
Measure
Modify

customized marketing programs and strategies to improve the rate of purchase response.

Despite decreased TV viewership, the Direct Marketing Association expects an increase in DRTV, predicting the medium to grow at a rate of 6.4 % annually.

Source: Direct Marketing Association

Direct response television (DRTV) is 100% accountable. The advertiser can monitor exactly how much business is derived from:

Each station
Each flight
Each creative effort

DRTV Information:

	Infomercial Production
	Product Packaging
	DRTV Media Buying
	Call Center Support
	Order Processing
	Payment Processing
	Product Fulfillment
	Freight Management
	Customer Support
	DRTV Glossary
	DRTV Info

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Direct Response Television (DRTV)

What is Direct Response Marketing?