Direct Response Television (DRTV)

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What is DRTV Customer Support?

DRTV customer support is the service that DRTV companies provide to help people use their products. These may include:

  • Billing support
  • User manuals
  • Instructional videotapes and DVD's
  • FAQ (Frequently Asked Questions) lists
  • Help desk support
  • Returns handling
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Customers support should be available via:

  • Phone
  • Web site
  • Email
  • Postal mail

A product website can also be used for customer support. The product website can include:

  • Manuals
  • Contact information
  • Product FAQ's
  • Product demonstrations
  • User groups/blogs access
  • Sales announcements
  • Contests
  • Testimonials and peer reviews


Independent analysts have calculated that the cost of acquiring new customers is ten times more than the cost of winning new business from existing customers.

Source: Identex

Others opportunities in customer support include:

  • CRM (Customer Relations Management)
  • Save-the-sale
  • Upsell

 

 

DRTV Information:

Infomercial Production Infomercial Production
Product Packaging Product Packaging
Media Buying DRTV Media Buying
Call Center Call Center Support
Order Processing Order Processing
Payment Processing Payment Processing
Product Fulfillment Product Fulfillment
Freight Management Freight Management
Customer Support Customer Support
DRTV Glossary DRTV Glossary
DRTV Info DRTV Info

www.direct-response-television.com
is sponsored by Moulton Logistics
Moulton Logistics Specializing in DRTV Fulfillment

www.moultonlogistics.com
DRTV Media Buying
Visit Koeppel Direct - leaders in direct response media buying.

www.koeppeldirect.com
Cambridge Commerce
Visit Cambridge Commerce for reliable ecommerce and echeck services
www.cambridgecommerce.com

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