Direct Response Television (DRTV)

What is DRTV Marketing?

DRTV marketing is a specialized form of marketing, designed to elicit an impulse response that results in immediate sales.

Response Magazine found product demonstration as the primary reason (33%) for DRTV purchases, followed by price at 16%.

Top DRTV purchases are:

• Exercise products
• Diet/health/weight merchandise
• Videos
• Beauty/cosmetics

Finding a breakthrough product that captures the public's imagination is the real key. Response Magazine suggests asking these questions:

1. Is the product truly unique vs. a "me too" type of product?

2. Does your product solve a common problem or have a broad appeal?

3. Is your product highly demonstrable?

4. Can the product be developed into a brand?

5. Does the product relate to the current consumer environment?

6. Do the margins support the DRTV model?

More about DRTV Marketing.