Direct Response Television (DRTV)

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What is Infomercial Production?

Infomercial production is the production of a commercial television program or relatively long commercial segment offering consumer information related to the sponsor's product or service.

DRTV Infomercials

Infomercial Production has many steps including:

  • Concept development
  • Research
  • Script writing
  • Storyboarding
  • Casting
  • Filming
  • Editing
  • Testing

The quality of your infomercial is important to your success. Here are some questions to consider in choosing an infomercial production company:

  1. Do they have targeted infomercial experience?
  2. How many years experience in DRTV do they have?
  3. Do they have an experienced DRTV scriptwriter?
  4. What product or service infomercials have they worked on?
  5. Are they a full-service production company?

Out of the total adult population of Americans, 63% watch some form of DRTV advertising, translating to a customer base of 136.2 million viewers, according to a study by the Electronic Retailing Association.

Source: ERA

Infomercial production is a crucial part of the process of bringing your goods or services to the viewing market.

 

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