Direct Response Television (DRTV)

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What is Media Buying?

Media buying refers to the strategic planning, negotiation and buying of:

  • Television
  • Radio
  • Print Media

DRTV Media vehicles include:

  • Broadcast/cable networks
  • Local broadcast stations
  • Specialty cable networks
DRTV Infomercials

The cost of media buying varies considerably. Factors to consider include:

  • Cable network or local broadcast station
  • Short or long-form
  • Time slot for your target audience
  • Rating and size of audience delivered
  • Seasonal influences on available media inventory
  • Trends in a market
  • Package deals

The results of DRTV are immediate. The results of the schedule you purchase soon become apparent.

On a global scale, the movie industry is predicted to grow to $450 billion (US) by the end of 2005. Compare that to the DRTV industry, which is predicted to grow to $2 Trillion.

Source: www.mediapost.com

 

DRTV Information:

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www.direct-response-television.com
is sponsored by Moulton Logistics
Moulton Logistics Specializing in DRTV Fulfillment

www.moultonlogistics.com
DRTV Media Buying
Visit Koeppel Direct - leaders in direct response media buying.

www.koeppeldirect.com
Cambridge Commerce
Visit Cambridge Commerce for reliable ecommerce and echeck services
www.cambridgecommerce.com

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