Direct Response Television (DRTV)

What is Target Marketing?

Marketing to a specific market segment or multiple segments that an organization decides it can serve profitably.

The main market demographics to consider in a target marketing stategy are:

• Gender
• Age
• Family composite (marital status, family size, age of children, etc.)
• Income level
• Neighborhood (geographic location)
  

You can target your audience quite precisely by buying time on cable networks that cater to your demographics.