Target Marketing, Direct Response Marketing Services, Direct Response Television Marketing, Niche Market Targeted Demographic

Direct Response Television (DRTV)
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What is Target Marketing?

Marketing to a specific market segment or multiple segments that an organization decides it can serve profitably.

The main market demographics to consider in a target marketing stategy are:

You can target your audience quite precisely by buying time on cable networks that cater to your demographics.

The allure of DRTV lies in that it provides an extremely cost-effective and measurable way to reach a highly targeted audience.

Source: Targetmarketingmag

Profile of DRTV Viewers and Buyers
Demographic Info	Viewers	Non-Viewers	Buyers
Gender	Female 53.2%	Male 55.4%	Female 51.7%
Mean Age	41.2	45.2	45.9
Ethnicity	Caucasian 75.8%	Caucasian 76.4%	Caucasion 79.3%
Employment	Full-time 52.7%	Not employed 47.3%	Full-time 58.6%
Marital Status	Married 49.3%	Married 52.8%	Married 60.3%
Children	Yes 40.1%	Yes 38.5	Yes 43.1%
Residence	Suburban 31.7%	Small Town 31.5%	Suburbs 31.0%
Mean Household Income	$56,000	$49,000	$55,000
Source: ERA

DRTV Information:

www.direct-response-television.com
is sponsored by Moulton Logistics

www.moultonlogistics.com

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