Direct Response Television (DRTV)

What is a TV Infomercial?

A TV Infomercial is defined as a TV program devoted exclusively to promoting goods and services.

Several calls-to-action are spaced throughout the show displaying:

• Price and/or installment payment terms
• Ordering information

usually couched in an air of urgency to stimulate immediate response.

In the article Twenty-Four Tips for Dynamic DRTV, Ian French of Northern Lights Direct Response Television provides excellent TV Informercial considerations including:

• The more you tell, the more you sell
• The product is King
• Show your product
• Demonstrate your product
• Reinforce key selling messages
• Include a powerful offer
• Value is in the mind of the viewer
• The script is everything
• Testimonials work

There is no single formula for success, but infomercials frequently rely on:

• Demonstrators
• Celebrity spokespersons
• Testimonials
• Entertainment value

to communicate product benefits.

Here's some current infomercials for you to watch:

• Ab Circle
  
• Aqua Globes
  
• Bendaroos
  
• Big City Sliders
  
• Bender Ball
  
• Blo N Go
  
• Bottle Tops
  
• Bumpits
  
• Buxton Bag
  
• Buxton Cell Phone Wallet
  
• Collegiate Snuggie
  
• Contour Abs
  
• Core Rhythms
  
• Cricut Expression
  
• Derma Wand
  
• Designer Snuggie
  
• Dual Drill
  
• Easy Comb
  
• Flirty Girl
  
• GeMagic
  
• Heel-Tastic
  
• Hybrid Solar Light
  
• I Know Key
  
• Jump Snap
  
• Loud N Clear
  
• Melt It Off
  
• Mighty Blast
  
• Mighty Mendit
  
• Mighty Putty
  
• Milex
  
• Miracle Blades
  
• NuWave Oven
  
• Pancake Puff
  
• Ped Egg
  
• Pedi Paws
  
• Pedi Pistol
  
• Pest Free Property
  
• Planet Earth DVD
  
• Riddex Pro
  
• Roll N Grow
  
• Scoop N Grind
  
• Sham Wow
  
• Shapley Secrets
  
• Simoniz Fit It
  
• Snuggie
  
• Snugglette for Kids
  
• Sport Elec
  
• Steam Buddy
  
• Strap Perfect
  
• Swivel Sweeper
  
• The Original Mandle
  
• The Perfect Brownie
  
• The Zasshu Knife
  
• The Thigh Glider
  
• Topsy Tree
  
• Windshield Wonder
  
• What Odor
  
• Zorbeez